Booking and payment systems, marketing and analytics tools, CRMs, employee management software. One experienced developer; supercharged by AI; at a fraction of the agency cost.
[ The Problem ]
Off-the-shelf tools always come with compromise
For decades, small and medium-sized companies have had to choose between affordable software that only does most of what they need, or enterprise solutions that cost the earth to customise and lock them in forever.
You're paying for stuff you don't use
SalesForce charges per user. HubSpot tiers up every time you need a feature. You're spending thousands a year when a custom tool could save money in as little as 1-2 years while delivering 100% of what you need.
Your team works around the software, not with it
Even with enterprise systems, some of your processes still end up living in Sheets or Excel because the main system can't do what you need. You've got workarounds on top of workarounds. People copy-paste between tools. Everyone knows it's inefficient but nobody's sure how to build something better.
The agency quoted how much?
Traditional agencies need project managers, designers, front-end devs, back-end devs, QA testers. That's a lot of salaries to cover in your quote. I'm one developer with 16 years of experience and AI tools that genuinely change the equation. Better quality, shorter delivery times, a fraction of what it would have cost before AI tools.
[ What I build ]
Websites & e-commerce
Fast, modern websites built on whatever technology you prefer. Next.js and a headless Sanity CMS. Shopify. WordPress. SvelteKit. No templates, no boilerplate — just clean, search-optimised code and a beautiful design.
Learn moreMobile apps
iOS and Android apps built in Flutter. One codebase, both platforms, fully integrated with your existing systems using modern APIs.
Learn moreBooking systems
Custom booking engines, shopping carts, payment processing, resource allocation systems and ticketing. Built for companies where off-the-shelf tools can't handle the complexity.
Learn moreSecure client portals
Client portals for law firms; investor dashboards for financial services; personalised account areas for member or customers. All built precisely for your needs.
Learn moreInternal tools & workflow systems
CRMs, reporting dashboards, workflow automation. The software your team actually uses to run your company, built to fit exactly how you work.
Learn moreMarketing & analytics intelligence
Your unused analytics data turned into plain-English recommendations. What's working, what isn't, and exactly what to do next.
Learn more... and anything else. If you have a process that's manual, slow, or running on tools that don't fit — let's talk about it.
[ The honest pitch ]
I'm one developer. Before 2025, a custom booking and events system might have cost £100,000 and taken a year to build. Now, it will cost a fraction of that and be vastly easier to amend, improve and maintain.
AI hasn't just made me faster — it's changed the economics of software development entirely. I don't have a team, and I don't need one. There's no project manager, no account handler, no overhead that gets baked into your invoice. It's just me, doing the work, with tools that let me deliver what used to require a team.
That means you get direct access to the person building your software. No in between people confusing the ask. When you have a question, you get an answer from me.
But here's what matters most: my experience means the software I build follows best practices and is clean, minimal, and well-documented. If I got hit by a bus tomorrow, any competent developer could pick up where I left off within a day. That’s what AI has provided: much lower cost and much less risk.
Custom software for small to medium businesses used to be unaffordable and risky.
Not any more.
[ Proof ]
Party Hard Travel
Events & hospitality
A complete business platform — website, booking engine, allocation system, CRM, mobile app and resort management tools — built and maintained by one developer.
Read the case studyOTIF Ventures
Financial services
A website and secure investor portal managing hundreds of investors across dozens of fund structures — real-time portfolio tracking, digital applications, document management, and automated reporting.
Read the case study
