CRMs, reporting dashboards, workflow automation. The software your team actually uses to run your company, built to fit exactly how you work.
Almost every company has internal processes that are either manual, slow, or running on a combination of spreadsheets and tools that don't talk to each other. Someone copies data from one system to another. Someone else maintains a spreadsheet that only they understand. There's a process that sort of works, but it takes much longer than it should, it’s siloed and it’s fragile.
Custom internal tools fix all of this. They can be developed iteratively to solve the worst problems first, and to get buy-in from your employees.
What this looks like
- A CRM that matches how your team actually tracks relationships — not how Salesforce or HubSpot decided they should
- Admin panels that give your team a single view of customers, orders, projects, or whatever they spend their day managing
- Reporting dashboards that pull data from multiple sources into one place, updated in real time
- Automated workflows that handle the repetitive stuff — sending reminders, updating statuses, generating documents, syncing data between systems
- Integration layers that connect the tools you already use, so data flows automatically instead of being copy-pasted
Who this is for
Companies with 10–200 people who have specific operational needs that generic software doesn't serve well. Common in legal and financial services, events and hospitality, property, health, logistics and B2B companies with complex sales or operational processes.
If your team has a process that works but involves too much manual effort, or if you're paying for enterprise software and only using a fraction of it, I can help.