This Is Forge

Marketing & analytics intelligence

Your unused analytics data turned into plain-English recommendations. What's working, what isn't, and exactly what to do next.

Most websites have Google Analytics installed but very few use it fully to improve performance and conversion. The dashboard is overwhelming, the jargon is impenetrable, and by the time you think you’ve figured out the difference between a funnel, an exploration and a report, you’ve forgotten why you care.

I can take your existing marketing and analytics data — Google Analytics, Search Console, social media insights, email campaign stats, ad platform data — and turn it into a dashboard that tells you what's happening and how to make things better.

What you get

I connect to your existing accounts and build a dashboard that watches your data and tells you what to do with it. Not charts — recommendations. It covers:

  • Which pages, campaigns, or channels are underperforming and specific changes to make
  • A/B tests worth running, generated automatically based on your traffic patterns and conversion data
  • Content gaps — what your competitors rank for that you don't, and what to write next
  • Budget reallocation suggestions across paid, organic, email, and social based on what's actually converting
  • Prioritised actions that update as your data changes — not a static list you forget about

It's not a reporting tool. It's an AI layer on top of your existing analytics that turns data you're already collecting into decisions you're not currently making.

How it works

I audit your existing tracking and fix anything that's broken or missing — conversion tracking, event tracking, UTM structures, the unglamorous stuff that makes everything else useful.

Then I connect your accounts, build the dashboard, and train the AI on your data. You get recommendations from day one, and they get sharper over time as it learns what moves the needle for your business. Setup takes a few days. No new tools to learn. No ongoing work from your side.

Got a problem? Let's talk.

Get in touch